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Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
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Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
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Buyology: Truth and Lies About Why We Buy by Martin LindstromPremium Off White Cream Pages Stitched Binding Matte Cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches 202 Pages Summary Buyology by Martin Lindstrom explores the hidden psychological and neurological factors that influence consumer behavior. Using findings from neuromarketing research, Lindstrom reveals how emotions, subconscious triggers, and sensory experiences drive purchasing decisionsoften more than logic or traditional
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Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
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