The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand Book by Al Ries and Laura RiesPremium Off White Cream Pages Stitched Binding Matte Cover Local Premium Copy Language English Dimensions 5. 5 x 8. 26 inches 251 Pages Summary The 22 Immutable Laws of Branding by Al Ries and Laura Ries outlines fundamental principles for building and maintaining a strong brand. The book emphasizes the importance of focus, differentiation, consistency, and perception in branding strategy. It provides actionable insights on positioning, brand
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The 22 Immutable Laws of Branding: How to Build a Product Or Service Into a World-Class Brand Book by Al Ries and Laura Ries