Pet Conditioner | Detangling & Softening | Wild HeartRustic Strengths Pure Paws line brings toxin free, high purity pet care to every member of the family. Their deep moisturizing conditioner, made with coconut oil and shea butter, keeps fur soft, manageable, and protected from damage while being safe for pets of all ages and coat types. PH balanced and gentle, it soothes skin, prevents tangles and matting, and helps pets stay cleaner between washes.