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Marketing internationalAuteurs : Antoine Panet Raymond, Denis Robichaud, William Menvielle, Zandra Balbinot diteur : Chenelire ducation Date de parution : 2018 ISBN : 9782765056560 Livre pour le cours : ADMN 3713 Lectures diriges en marketing international (hiver 2026) Professeur : Kamel Khiari Rsum : Les raisons qui poussent une PME sinternationaliser sont multiples. Le dsir de raliser des conomies dchelle, daugmenter son potentiel ou de diversifier ses marchs peut tre
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