The Membership Mindset: Challenges to changeToo often, new entrants to the fitness industry have preconceived ideas of what it is going to be like and they are quickly overwhelmed by reality. The Membership Mindset strips away this facade and tells you how it really is, from entry point to mastery. It focuses on the importance of the 'membership mindset' as opposed to the transactional thought process, offering mechanics that can be used in many different industries, to achieve success. This