Gift-Giving in JapanGift giving is extremely important in Japanese society, not only at personal and household levels, but at the national and macroeconomic levels as well. This book is the first in English to document the extraordinary scale, complexity, and variation of giving in contemporary Japan. Gift Giving in Japan is based on eighteen months' fieldwork in the Tokyo metropolitan area, as well as short term research in other parts of Japan. The core of the study is